Roam and Thrive
- ✅ Roam and Thrive traffic is rising strongly
- ✅ Roam and Thrive has many strong backlinks
- ✅ More in-depth and better structured content
Report 2025
Travel Blogs SEO Comparison
Travel blogs: winners and losers in 2025. Blog A grows by 678% while Blog B drops by 94%.
Context
Why do some blogs grow while others collapse?
Two travel blogs with a similar audience and monetization model, but completely opposite SEO trajectories.
In this case study, I analyze roamandthrive.com and findloveandtravel.com, two travel blogs.
Both blogs target a similar audience, rely heavily on ad revenue, and follow a comparable SEO strategy. Yet their SEO performance evolved in completely different directions.
I wanted to understand why one website is growing while the other is declining, even though at first glance they look quite similar.
+678 %
Traffic growth at Roam and Thrive
-94 %
Traffic decline at Find Love and Travel
9k -> 70k
Monthly visitors at Roam and Thrive
67k -> 4k
Monthly visitors at Find Love and Travel
Overview
Similar starting point, very different outcomes
Both websites are packed with ads, which clearly hurts user experience. This is a common issue on ad-driven blogs and it affects engagement as well as overall perceived quality.
Based on my analysis, Roam and Thrive offers deeper, better-structured travel information, while Find Love and Travel tends to publish shorter, less detailed content.
SEO performance comparison
Winners and losers in direct comparison
When I looked at the traffic data, the gap was massive: Roam and Thrive increased monthly traffic from 9,000 to 70,000 visitors (up by 678%). Find Love and Travel, in contrast, dropped from 67,000 to 4,000 visitors (down by 94%).
These opposite trends show how crucial both content quality and backlink health are for long-term SEO performance. While Roam and Thrive is building topical authority, Find Love and Travel appears to be losing trust and momentum.
(Data source: SEMrush)
📈
Roam and Thrive
roamandthrive.com
+678 %
A
📉
Find Love and Travel
findloveandtravel.com
-94 %
B
Observations
Traffic and backlink signals
Find Love and Travel
- ⚠️ Find Love and Travel lost major traffic
- ⚠️ Weak backlink profile at Find Love and Travel
- ⚠️ Many irrelevant anchor texts related to dating
Backlink profile analysis
- ✅ Natural backlink mix at Roam and Thrive
- ⚠️ Over 80% weak or irrelevant links at Find Love and Travel
- ⚠️ Possible penalty after Google link updates
Summary
Key takeaways from the comparison
Roam and Thrive increased monthly traffic by 678%, primarily due to better backlink quality and deeper content.
Find Love and Travel lost around 94% of its traffic, likely because of an unnatural backlink profile and irrelevant anchors.
Too many ads and weak link quality can quickly cancel out the benefits of otherwise decent content.
To grow sustainably, both websites should reduce ad load, improve user experience, and focus on backlinks from trusted, topically relevant travel sources.
Conclusion
Blogging is not dead... but some blogs are
This comparison shows that blogging today is about more than publishing content or monetizing with ads. It is about quality, credibility and focus.
Roam and Thrive proves that well-researched, trustworthy content backed by a healthy backlink profile can still attract tens of thousands of readers each month.
Find Love and Travel shows what happens when a website loses direction: over-optimized links, irrelevant anchor texts and too many ads can silently destroy long-term visibility.
Blogging still works, but only for those who treat it as a craft, not as a quick monetization strategy.
Blog strategy