Online Marketing Strategy for SMEs

Let us get your digital business moving in the right direction

I show you step by step what needs to happen over the next few months to reach your goals.

How I help:

Position your business properly online, increase reach and generate more revenue.

If some of these questions sound familiar, you are in the right place:

  • ? You have a website, but you are not really sure what it is supposed to do?
  • ? You are doing a thousand different things and nothing seems to work?
  • ? You do not know how SEO, SEA and GEO differ? (Or which one actually matters for you.)
  • ? Your website is not getting found online?
  • ? Visitors are not clicking where they should?
  • ? You are unsure whether paid ads are necessary?
  • ? You want to move your business online but do not know where to start?
Technical SEO Content Strategy Information Architecture B2B-SEO Keyword Strategy Lead-Oriented Websites AI Workflows Technical SEO Content Strategy Information Architecture B2B-SEO Keyword Strategy Lead-Oriented Websites AI Workflows

My process for new strategy clients

What is going on?

Kickoff call

We talk about your business and clarify what you want to achieve online. It is a chance to get to know each other and see whether collaboration makes sense for both sides.

Where do things stand?

Initial assessment

I analyse your website and the digital marketing activities you have already put in place.

What is happening in the market?

Competitor analysis

I review what your competitors are doing online. There is no need to reinvent the wheel if the patterns are already visible.

What are the options?

Strategic concept

I show you which digital marketing approaches are most relevant for your business.

How do we decide?

Real talk

Together we discuss your options and identify which path makes the most sense for you.

What exactly needs to happen?

Detailed strategy

I map out the concrete actions you need to take in order to build a successful online presence.

What comes next?

Roadmap

I create a roadmap for the next 6 to 12 months, depending on your ambitions and priorities.

How does execution work?

1-to-1 coaching

I support you step by step during implementation so your online strategy does not remain theoretical.

My approach

My goal is to develop the right online strategy with you while keeping your strengths at the centre of the process.

Online marketing is extremely diverse and many different paths can work. What matters to me is using your specific strengths so your business can transform online as effectively and efficiently as possible.

There is little value in chasing current trends if those methods are not suited to your business. Instead, we build a strategy you can actually grow into and enjoy working with.

Book a free kickoff call

Let us talk about your business without obligation so I can get a first impression of how I can help.

Tell me when a Zoom call would work best for you.

Two or three short sentences about your business are also very helpful so I can prepare properly.