I am Dani Schenker.

I help companies with SEO, online strategy and AI workflows so that visibility turns into qualified enquiries.

What sets me apart

I work pragmatically, strategically and with measurable outcomes.

My focus is on clear priorities: relevant visibility, effective processes and real results instead of supposed quick wins. That is the foundation for websites that generate trust and enquiries.

Strategic SEO decisions tied to business goals
Clear content and positioning for B2B offers
Practical AI workflows for more efficient marketing

18+ years

Experience in online marketing

Team members

100+

Projects in 6 languages

200+

Published expert articles

Dani Schenker, SEO Specialist

Since 2008, I have been helping companies become more visible online and grow sustainably. Over the years, I have built extensive experience in SEO, online marketing and content strategy.

What drives me today is the combination of proven SEO principles with the possibilities of modern AI. I spend a lot of time exploring how content can be prepared not only for Google, but also for AI systems.

That is why my focus is on combining classic search engine optimisation with LLM optimisation. The goal is to position your content so that it becomes visible both in search results and in tools like ChatGPT while also building trust.

My background

My professional path began in Switzerland with training as an electrical planner. Early on, however, I was drawn into the digital world and to Costa Rica, where I have lived and worked since 2008.

I started as a blogger and content creator, then developed into a copywriter and ghostwriter, building my expertise in content marketing along the way. Over time, SEO services followed, and eventually the move toward holistic online and content strategy.

Today, I work strategically with companies on their digital visibility and have built my own team in Costa Rica with more than five employees.

Selected projects

Zielbar & Tropenwanderer

Zielbar

The online magazine covering online marketing, PR and content. I have been part of the Zielbar team from the beginning.

Learn more

Tropenwanderer

Tropenwanderer is a go-to resource for all things Costa Rica. I co-founded it with Marc Tschallener in 2015.